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Tuesday July 28, 2009 10:09 am
What’s in a Name (When it Comes to Designer Shopping)?

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In the last, oh, say five years, I’ve gone from swearing American Eagle was the only brand I’d ever love to seeking out designer clothing and accessories for their quality, workmanship, and lasting value. (Oh, and because they’re preeeeetty.) But one thing that hasn’t changed is that I still will not buy goods that have the designer’s name splashed all over them. Monogram purses, for example? So not my thing. Even if I admire the shape and quality of some Louis Vuitton bags (like the Speedy, above), I won’t buy them if they’re covered in the signature LV. And why would I want a belt stamped all over with the Coach logo and featuring a buckle spelling, what else, Coach? To me, these are gratuitous status symbols, and that’s not why I shop designer.

Granted, I know there’s a threshold—a line dividing classic from tacky. But that line is much thinner to me than it is to, I think, a lot of people. And don’t get me wrong: My little pet peeve can get pretty annoying. Because plenty of designers I really like, such as Marc Jacobs, sneak their name onto the most innocuous places, like the buttons on a blouse. Buttons! Or this otherwise perfect daytime Miss Sixty purse that I would totally buy if it didn’t have MISS SIXTY right in front. See it? Sure, it’s small, discreet, and perfectly tasteful, but it’s there. For things like this, I know my distaste is silly, but I can’t help it.
Am I alone in my abhorrence of designer name-flaunting? I’d actually love to hear from people who disagree with me—please share why!
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Comments:
I’m totally with you when the logo is splashed all over the piece. It’s tacky, and if you’re stuff is so good there should be no need to “shout” who made it. Designers should have more subtle signatures in my opinion. I’d still buy the Miss Sixty bag though, that logo is not so noticeable.
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@Shannon: Thanks! Nice to know I’m not the only one, and totally agree about the more subtle signatures. And yeah…I’m totally OCDing about the Miss Sixty logo. That’s pretty much as subtle as it gets.
Hope you’re enjoying the blog!
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Mmmmm…. This is a tough one for me! For the longest time, I’ve HATED logos on designer pieces. I’ve always thought it was very showy, very ‘Look at me, I paid $1500 for this bag’ or ‘Look at me, I’m trendy!’. I still generally believe that, however, I think a couple of logo’d pieces can add a lot of fun to your ensemble. Think of the Dior by Galliano newspaper print dress! That was fun statement I WISH I could have afforded to make! I also have to argue that I feel incredibly fabulous when I’m wearing ANYTHING logo’d by Chanel: sunglasses, a scarf or jewelry, I instantly feel like CoCo herself!
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@Amanda: Hmm, you make a fine point! I have to agree, that newspaper print dress was adorable. Remember the episode of SATC when Carrie wears it to lunch with Natasha? Also, I agree with you about the sunglasses. Unless a logo or name is on the lens, I sort of just think of it as part of the accessory, like a fun little extra to the design. Maybe that’s how I should learn to think of it on bags! Well…some bags. But I stick to my case on belts.
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